The opportunity

The only low-carbon cloud with end to end emissions measurement built in.

The problem

Low-carbon web market lacks credibility.

Ambiguous 100% renewable claims and disjointed measurement tooling makes it really hard for any org to make decisions with real confidence about their web sustainability credentials.

Green hosts Ambiguous 100%renewable claims Emissions calculators Low quality,high barrierto entry Cloud PaaS Great DX,sustainability ignored
The solution

We bring it all together into one cloud platform.

Plus the thing that differentiates us ISO-aligned end to end measurement, built in.

Great DX, low-carbon hosting, zero ambigutiy with native energy and emissions data. Simplified web sustainability.

Green hostsLow-carbon Emissions calculatorsMeasured Cloud PaaSSimple
Why us - Our moat

Uniquely positioned. Hard to follow.

We're are amongst the world's leading measurement experts. We've done some real hard yards and that long term positioning and credibility is hard to replicated in sprints.

2024
Innovate UK research grant
2025
Whitepaper (ISO 21031:2024 - SCI for web)W3C invited experts
2026
Co-chair GSF working-group writing industry specGitHub used our platform to measure agentic workflow results
Traction

Live. Revenue Generating.

£1.7k→£8-10k

Target 5x MRR by year-end. All organic, existing pipeline, trading on creds. Zero marketing spend.

Proving traction, preparing to scale.

The market

There is no green cloud PaaS.

8,500
UK agencies - the beachhead
$100bn
PaaS market - the prize
20%
growth, every year
The ask

Raising £200–250k SEIS, H1 2027.

12–18 months' runway to take the agency market. We want the right partner for the first scale step.

Let's talk

Adam Newman · Co-founder, Root & Branch · adam@rootandbranch.io